Based on the theme that: signing up is not a clear step for most users, an insight is: there should be clear legible/obvious directions that enable users to sign up by limiting their navigation without successful sign-up.

Based on the theme that: changing the movie, date or time is discouraging or complicated for most of the users, an insight is: most users will prefer if they can make changes as they book by being able to edit changes on the booking page without starting the booking process all over.

Based on the theme that: the categorisation is not clear to some of the users an insight is: that platform categories should be clearly differentiated and the next page after the link is clicked should lead to the appropriate page.

Based on the theme that: some of the users will get confused when trying to navigate back and forth to understand the app, an insight is: that the page's navigation links are properly linked for backward and forward navigation.

Based on the theme that: most of the users will prefer to checkout immediately or they are not sure may not be sure about the “add to cart” feature, an insight is: users may need to be directed on the benefits of using the “add to cart” feature or the feature should be removed as ticket purchase online usually has a time limit.